Ergo: ADAM`S SMILE

Credits & Description:

Advertiser: ERGO DIREKT INSURANCE
Agency: AIMAQ VON LOBENSTEIN CREATIVE BRAND CONSULTING
Category: Best Video
Advertising campaign: ADAM`S SMILE
Executive Creative Director: André Aimaq (Aimaq von Lobenstein)
Director: Hauke Hilberg (Czar)
Art Director: Carsten Schubert (Aimaq von Lobenstein)
Creative Director: Marc Wientzek (Aimaq von Lobenstein)

Brief Explanation
Dental replacement costs can easily reach several thousand Euros and more. What most people don't know: Dental costs are freely negotiable in Germany. For this purpose, ERGO Direkt, Germany's leading direct insurer, invented a free portal matching patients with dentists in their region, offering their services for less. To make people aware of this free service, we decided on a nationwide campaign centered around a short film emotionalizing the core problem: A young man who has lost his smile, because he can't afford the high costs of dental surgery.